The Tiffany’s Show cabaret located in Pattaya is the organizer of the event, which is one of the largest transvestite cabaret shows in Thailand. The Miss Tiffany’s Universe pageant captures the attention of Thailand every year and is broadcast live on television to over 15 million viewers.
The contest was first launched in 1998 and promotes the country’s tourist attractions, Pattaya as a destination, as well as creating tolerance and a positive image for transgendered people, and building an understanding of gender diversity. Winners often go on to become celebrities, with careers in television and modelling.
Thai ladyboys, or ‘kathoeys‘, are considered to be among the most beautiful in the world. As a Buddhist country, Thailand is typically more accepting of gender diversity, and celebrates it with a number of popular transgender beauty pageants.